Founder

Janera Soerel sits between human evidence and the pro forma.

Portrait of Janera Soerel, founder of The Healthy Space
Janera Soerel — Founder

Janera founded The Healthy Space to close a gap she kept running into: the decisions that shape how people actually live in a building are made long before anyone considers the impact of place on people.

Now she advises developers, investors, and hospitality leaders on projects where the human case has to hold up commercially — homes, hotels, multifamily, offices, mixed-use, and master-planned communities.

Before founding The Healthy Space, she led market development for the International WELL Building Institute, working with owners and occupiers to translate health standards into decisions that elevate the human experience in a space. Earlier still, she cut her teeth in corporate finance in Amsterdam and Milan, then spent a decade founding her own ventures — a media platform, a philanthropic program, a co-living club, a creative agency — each one, in hindsight, a lesson in what makes people stay in a place, or leave it.

She studied at Columbia Business School and the London School of Economics, and works fluently across English, Spanish, Italian and Dutch.

Her method is rigorous: bring the evidence into the room while it can still change the drawings, then translate it into the language the investment committee already speaks.

In her words

“Good intentions rarely survive a budget meeting. Evidence does. Health and human performance become investable only when they're quantified early with metrics already used to make decisions.”
How we approach projects

Our Network

A small practice with a deep bench.

The Healthy Space stays deliberately lean. Rather than carry every discipline in house, we assemble leading specialists and implementers around each project — people whose work has already been tested in the client's market.

Janera also co-founded the Wellness Real Estate Circle, a separate, invitation-only community for wellness real estate in Latin America.

Design & architecture

Practices who can translate human intent into buildable drawings.

Building science & health

Air, water, light, acoustics and materials specialists.

Operations & hospitality

Operators who keep the promise alive after handover.

Research & measurement

Teams who can evidence outcomes credibly, not anecdotally.

Multigenerational family sharing a meal at a long table overlooking a valley

Principles

What we hold to be true.

  1. 01

    People are the point

    A place should make it easier to live well — healthier, more connected, less stressed.

  2. 02

    Systems work together

    Design, operations, community and economics shape each other. We plan for that.

  3. 03

    Place before formula

    Every project starts from its own people, culture, landscape and market.

  4. 04

    Measurement sharpens intent

    What you say you want should be written down, tracked and reported honestly.

  5. 05

    Value should endure

    The best projects keep paying back — for residents, investors, communities and nature.

Tell us about the asset and the decision in front of you.

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